iComfort by Serta
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Serta changed the memory foam category forever with the iComfort Sleep System, which features the world's first memory foam infused with the support and cooling touch of Serta's MicroSupportgel. This revolutionary sleep system has helped people get the comfort they needed without the potential negatives associated with traditional memory foam sleep systems. In fact, 98% of iComfort owners surveyed are satisfied with their mattress purchase and 97% would recommend iComfort to a friend or colleague. (Source: Gfk Buyer Satisfaction Survey, 2012)
Now, you can choose one of original iComfort mattresses, made with Cool Action gel memory foam for enhanced cooling comfort and extra support where you need it most. Or, you can choose one of our all-new iComfort Directions mattresses, featuring 4 new and exclusive technologies designed to balance comfort, support and temperature regulation.